Welcome to The Brafton Blog, where we share insights and updates on all things content marketing. From keeping up with the latest industry trends and best practices to getting a glimpse into life at Brafton, our blog has something for everyone. Our team of marketing experts are here to provide actionable tips and advice to help you drive success for your business.
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At Brafton, our two key priorities are maintaining the health and safety of our staff, and effectively supporting you and your business’ marketing efforts. Here’s what we are doing at a company-wide level to achieve these goals.
Gated content may bring high-quality leads to your company – but will filling out a form turn away users? Here’s what you need to know about getting the most gain from your gated content strategy.
In digital marketing, an impression is when an ad or social media post is served and made viewable by an internet user.
Let’s look at a few tips for how you can become a more effective digital marketing consultant.
These strategies can support your B2B sales and marketing goals by improving customer experiences and optimizing the buyer journey.
How does this proverbial new kid on the block stack up against the likes of SEMrush and the other keyword-research colossuses?
A simple explanation of a not so simple but incredibly important type of marketing.
Psychographic data is the complement to demographic data, showing how your target audiences think and behave. Here, we look at what psychographic data can really tell us, how to collect it and how to use it in marketing.
From digital ads to influencer campaigns, hotels have many marketing tactics to weave into a larger strategy that attracts, engages and converts guests.
Increase brand awareness and audience engagement with visual marketing.