Share of Voice: How to Measure, Boost and Leverage Your SOV
Learn what share of voice is and how to measure and improve your SOV.
Content Strategy
Welcome to The Brafton Blog, where we share insights and updates on all things content marketing. From keeping up with the latest industry trends and best practices to getting a glimpse into life at Brafton, our blog has something for everyone. Our team of marketing experts are here to provide actionable tips and advice to help you drive success for your business.
Join the conversation and let’s grow together!
What Is Keyword Difficulty?
Keyword difficulty keeps your content honest. Without a keyword difficulty score that’s low enough for you to appear on page one of SERPs, your content investments may be best spent elsewhere. Here’s how you determine keyword difficulty and what you need to do with your findings.
What is Dynamic Content? (Plus 3 Use Cases to Increase Conversions)
Learn the ins and outs of dynamic content and step up your personalization game to appeal to more customers.
How to Create Your Own Content Strategy Template for Your Marketing Programs
A content strategy template will help you execute your marketing strategies. Learn how to create your own template or download ours.
Level Up Your Inbound Lead Generation With These 4 Essential Strategies
Here’s everything you need to know about inbound lead generation and how to use specific strategies for generating leads.
Localization and Marketing: The Key to a Successful Global Content Strategy
When trying to reach new markets, brands need an intelligent localization content strategy. Here’s everything you need to know about setting one up.
Content Marketing Metrics That Matter, And Those That Don’t (Infographic)
Explore the content marketing metrics that should matter to your organization and beware the KPIs that don’t translate to real value.
Inbound Leads: Definition, Generation Strategies and More
Learn all about inbound leads, various lead generation strategies and the results you can expect from an inbound marketing campaign in this blog post.
3 Awesome Inbound Marketing Examples Your Brand Could Emulate
What makes an inbound marketing campaign great? These examples will give you some ideas.
How To Create a Marketing Playbook That Converts
A marketing playbook helps your entire team achieve desired results with their marketing campaigns. Here’s how to make one.