Resource Center
Scaling Email Across Four DTC Brands: How Brafton Built a High-Volume Revenue Engine for 33 Threads
700+ marketing emails. Four distinct consumer brands. One integrated Brafton team managing the work from strategy and project management through copy, design, production and launch.
New Research: How Are Marketers Handling GEO? White Paper
New Research: How Are Marketers Handling GEO? White Paper 9% of marketers say they’re “very familiar” with GEO. 92% of marketers say their SEO strategy has changed due to AI search. 32% of marketers aren’t sure how to measure the traffic impact of AI search. 40% of marketers have sought out their own GEO education/training… Weiter »
How Brafton Reinvented Customer Support Software for an Enterprise Home Security Company
Better customer experiences start with better employee experiences. Brafton partnered with a leading home security company to redesign its internal customer management platform, combining UX research, interactive prototyping and frontline agent validation to create more intuitive, efficient workflows.
From Print to Paid Social: Building Digital Awareness for Gasper Landscapes
Brafton helped Gasper Landscapes, a beloved local landscape and outdoor living brand, build its first-ever digital advertising program to reach a wider but still local high-intent audience.
Winning Strategies for SEO, GEO & AI Visibility
Free On-Demand Webinar: Winning Strategies for SEO, GEO & AI Visibility Join Philip Weafer, AVP of SEO, and Adam Barber, Global CCO, as they explore how AI is reshaping search and what marketers need to do to remain visible across Google, ChatGPT, Gemini, Claude and other AI-powered platforms. In One Hour, You’ll Learn How To:… Weiter »
The State of AI Adoption in Marketing Teams: Year 2
The State of AI Adoption in Marketing Teams: Year 2 AI has become a standard part of the modern marketing workflow. In Brafton’s second annual State of AI Adoption in Marketing Teams report, we surveyed 163 marketers from around the world to uncover how organizations are using AI today, where adoption is accelerating and what… Weiter »
How We Turned 14 Blogs into Page 1 Rankings & 200+ Backlinks for ManagedMethods
Our targeted SEO & GEO strategy drove Page 1 rankings, AI visibility and 200+ backlinks from 197 referring domains in the competitive K-12 cybersecurity space.
How We Augmented PMC Legal’s LinkedIn Presence for a Niche Audience & Made Engagement Soar
We raised PMC Legal’s LinkedIn presence to a new level with a coordinated strategy that engaged a highly niche audience.
How 8 Blogs Helped Beca Capture AI-Driven Search Visibility
With just 8 blogs, we helped Beca earn 31 AI Overview citations, expand to 128 ranking keywords, and drive consistent new organic traffic.
When PPC Strategy Beats Spend: How We Drove a Soaring 448% ROI for On Call International
Working with a limited budget, we refined our client’s PPC approach and unlocked a 448% ROI thanks to sharp leadership, expert execution and a truly collaborative partnership.