How Original Research Fuels a High-Performance Content Engine
Original research doesn’t have to stop at one asset — it can fuel content for months with the right strategy. Here’s how to approach research projects with a hub-and-spoke mindset.
Content Strategy
Welcome to The Brafton Blog, where we share insights and updates on all things content marketing. From keeping up with the latest industry trends and best practices to getting a glimpse into life at Brafton, our blog has something for everyone. Our team of marketing experts are here to provide actionable tips and advice to help you drive success for your business.
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Why Your Original Research Needs a Clear Business Objective
Research needs a clear business objective — otherwise, you might ask questions that will never deliver results, let alone a clearer picture. Here’s how to define those objectives.
Thought Leadership Is “Broken” — Here’s How Original Research Can Fix It
The most effective thought leadership offers fresh ideas. Here’s how to get started on an original research project to support higher-quality thought leadership content.
Unlock the Power of Quality Backlinks To Boost Your SEO
Discover the power of quality backlinks for boosting your SEO with our expert link building strategies. Learn how to avoid low-quality links now!
Social advocacy in marketing, explained
Think people are talking behind your business’s back? You’re right. Learn how to turn traditional brand advocacy into a game-changing social venture.
Inbound Marketing Best Practices: Your Complete Guide for 2026
Inbound marketing is more cost-effective and better at serving customer intent. Here’s your complete guide for the best practices to follow in 2026.
How To Write Survey Questions That Won’t Ruin Your Data: 4 Common Mistakes + What To Do Instead
Good questions are the catalyst for solid survey results. Here’s how to write questions for your next survey that your audience can easily answer.
The 2026 Time Management Bootcamp: Building Systems for Success
Learn proven time management systems that help writers stay organized, reduce stress and boost productivity in fast-paced content workflows.
How To Revitalize Old Content With Historical Optimization
Learn why reoptimizing old content can provide surprising value as part of your content marketing strategy.
Online Reputation Marketing: How Does it Work and Who Needs It
Online reputation marketing helps marketers keep up with their brand image and address concerns in a timely manner. Follow these tips for success.