Welcome to The Brafton Blog, where we share insights and updates on all things content marketing. From keeping up with the latest industry trends and best practices to getting a glimpse into life at Brafton, our blog has something for everyone. Our team of marketing experts are here to provide actionable tips and advice to help you drive success for your business.
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Psychographic data is the complement to demographic data, showing how your target audiences think and behave. Here, we look at what psychographic data can really tell us, how to collect it and how to use it in marketing.
From digital ads to influencer campaigns, hotels have many marketing tactics to weave into a larger strategy that attracts, engages and converts guests.
Increase brand awareness and audience engagement with visual marketing.
Increase brand awareness and audience engagement with visual marketing.
Content strategists are the unsung heroes of digital marketing, but what exactly do they do and why do you need one in your corner?
You’ll need a solid Amazon marketing strategy if you expect to compete on one of the world’s largest e-commerce platforms.
Giving each stage of a content lifecycle enough care and attention is essential for marketers who want to manage content to its fullest potential.
How do brands capitalize on nostalgia? What do consumers actually crave?
Your headline is your chance to grab a reader’s attention. Do you know what encourages clicks and what doesn’t? In this webinar, we cover how to make a great headline, how to avoid sounding click-baity and why it all matters.
Every podcaster wants to land in the iTunes Top 200 list. But how do iTunes’ podcast rankings work – and how can you refine your own podcast to increase its visibility and capture a wider audience?