Whiteboard Friday: How Moz Built the Most Beloved SEO Series Online
See why Whiteboard Friday is more than a video series. Learn what it’s accomplished for Moz and see how it can inspire your own content efforts.
Content Strategy
Welcome to The Brafton Blog, where we share insights and updates on all things content marketing. From keeping up with the latest industry trends and best practices to getting a glimpse into life at Brafton, our blog has something for everyone. Our team of marketing experts are here to provide actionable tips and advice to help you drive success for your business.
Join the conversation and let’s grow together!
A Modern Topic Cluster Content Strategy Guide To Boost SEO in 2026
Longing for a topic cluster content strategy to anchor your SEO efforts? Here’s what topic clusters can do for your website, and how to group your content.
From Blog to Goldmine: Creating a Repurposing Content Strategy, the Smart Way
Why create more when you can use what you already have? This repurposing content strategy guide shows you how to stretch quality content like a pro.
The Ideal Content Marketing Funnel Template
Learn how to set up your content marketing funnel to generate leads, assist your sales team and achieve your commercial goals. It’s easier than you think.
A Content Gap Analysis: What It Is, Why It Works and How To Conduct One
A content gap analysis helps you see topics your competitors aren’t thoroughly covering so you can stand out. Learn why they’re valuable and how to do one.
Building a Content Operations Framework: The Key to Streamlined Productions
What exactly is a content operations framework? Get your answer here with a breakdown of key components, workflows and automation benefits.
Content Governance Best Practices
Learn about content governance best practices, why governance is important and just how it differs from content strategies.
4 Marketing Planning Mistakes To Avoid in Your 2026 Strategy
Are you prepared for 2026 — really? Make sure you’re not making these common marketing planning mistakes as you close out the year.
5 Effective Strategies for Advertising Mental Health Services
Consider these mental health service marketing strategies to transform your campaigns and deepen patient engagement.
A Quickstart Guide to an Impactful Thought Leadership Marketing Strategy
Create a thought leadership marketing strategy that repositions your brand and builds authority as a trusted information source. Let Brafton show you how.