Social advocacy in marketing, explained
Think people are talking behind your business’s back? You’re right. Learn how to turn traditional brand advocacy into a game-changing social venture.
Content Strategy
Welcome to The Brafton Blog, where we share insights and updates on all things content marketing. From keeping up with the latest industry trends and best practices to getting a glimpse into life at Brafton, our blog has something for everyone. Our team of marketing experts are here to provide actionable tips and advice to help you drive success for your business.
Join the conversation and let’s grow together!
Inbound Marketing Best Practices: Your Complete Guide for 2026
Inbound marketing is more cost-effective and better at serving customer intent. Here’s your complete guide for the best practices to follow in 2026.
How To Write Survey Questions That Won’t Ruin Your Data: 4 Common Mistakes + What To Do Instead
Good questions are the catalyst for solid survey results. Here’s how to write questions for your next survey that your audience can easily answer.
The 2026 Time Management Bootcamp: Building Systems for Success
Learn proven time management systems that help writers stay organized, reduce stress and boost productivity in fast-paced content workflows.
How To Revitalize Old Content With Historical Optimization
Learn why reoptimizing old content can provide surprising value as part of your content marketing strategy.
Online Reputation Marketing: How Does it Work and Who Needs It
Online reputation marketing helps marketers keep up with their brand image and address concerns in a timely manner. Follow these tips for success.
Whiteboard Friday: How Moz Built the Most Beloved SEO Series Online
See why Whiteboard Friday is more than a video series. Learn what it’s accomplished for Moz and see how it can inspire your own content efforts.
A Modern Topic Cluster Content Strategy Guide To Boost SEO in 2026
Longing for a topic cluster content strategy to anchor your SEO efforts? Here’s what topic clusters can do for your website, and how to group your content.
From Blog to Goldmine: Creating a Repurposing Content Strategy, the Smart Way
Why create more when you can use what you already have? This repurposing content strategy guide shows you how to stretch quality content like a pro.
The Ideal Content Marketing Funnel Template
Learn how to set up your content marketing funnel to generate leads, assist your sales team and achieve your commercial goals. It’s easier than you think.