Content Strategy

Remarketing and retargeting are unique concepts that go hand in hand to optimize the buying journey.

For those of you who understand the “why” and want to learn more about the “how” of blog management.

Another day of orange. Another day lost in the hallways between sessions, like a scared freshman. And another day learning from some very smart people. Let’s get into the highlights. Email marketing is still piping hot We unfairly hold a grudge against „old tools“ in marketing. We cast them out to pasture in favor of… Weiter »

How does the content you create fall into the customer lifecycle? Relax, we’ll show you.

A blog without a strategy is like an airplane without wings: It’ll never take off.

What makes a great content strategist? Read on to find out.

Put your marketing director hat on and choose one asset that will result in ROI. We posed that challenge to an array of our in-house content experts who volunteered to take part in the inaugural Brafton Content Asset Draft. Here’s what went down.

What is a B2B strategy, and how do you beat competitors at the marketing game? We’ve got plenty of examples for you to follow and summaries of what you need to know to get started.

Companies need cash, so why isn’t your content marketing strategy concentrated on business sustainability and revenue-driven metrics? Creating a content strategy that serves the larger goals of your business should be marketing 101, yet, too often, marketers lose sight of this reality.

Do you hire in-house, outsource to an agency or dig up some low-cost freelancers? And how exactly do you measure quality of your output? What does high quality even mean? Read on for answers to these and other key questions about blog content creation.