Welcome to The Brafton Blog, where we share insights and updates on all things content marketing. From keeping up with the latest industry trends and best practices to getting a glimpse into life at Brafton, our blog has something for everyone. Our team of marketing experts are here to provide actionable tips and advice to help you drive success for your business.
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Boring marketing only comes from boring marketers. And you’re not boring, are you? Break out of your rut and establish deep connections with your audience through strategic messaging and distribution.
A pillar page connects all of your website’s content related to a topic or topic cluster into an organized structure.
What is customer advocacy? What does it mean for your business? Why are you in the perfect position to be a customer advocate? Let’s find out!
An internal communications channel strategy is important in order to ensure your marketing team’s success.
Want to turn leads into the most loyal friends you’ll ever have? Here’s how to win leads, boost sales and make your brand the coolest kid on the block.
Word of mouth is still one of the best kinds of marketing you can have. Find out how a great customer referral program can benefit your business.
Is your marketing team wasting time on tasks they could automate? In this guide, we dive deep into tools, strategies and tips to help your marketing team automate tasks and become more efficient.
Step-by-step instructions on how to complete a brand audit for your business.
Discover some of the best editorial calendar tools and learn how they can help boost your digital marketing strategy.
The eBook is the natural next step for content marketing in the digital age. Do you know how to make one that will attract qualified leads? Follow these 6 steps to create your next lead magnet.