12 Ways to Do Real Estate Content Marketing Like the Pros (Infographic)
Launch a new build or upcycle your existing marketing with 12 content ideas for real estate marketers.
Content Strategy
Welcome to The Brafton Blog, where we share insights and updates on all things content marketing. From keeping up with the latest industry trends and best practices to getting a glimpse into life at Brafton, our blog has something for everyone. Our team of marketing experts are here to provide actionable tips and advice to help you drive success for your business.
Join the conversation and let’s grow together!
What Are Marketing Goals? Learn The Marketing Goal RAP (+ 2 Big Examples)
Are you executing a marketing strategy? Stop right there! You need marketing goals first — so here’s how to choose and fulfill them.
Master the Art of Social Media Calendar Planning
When it comes to social media calendar planning, there’s nothing better than staying up-to-date and ahead of your posting schedule. Here’s how to boss it up and create the best calendar for your team.
What Is an Image Sitemap? (And Do You Need One?)
An image sitemap helps search crawlers understand the visual content on your site. Here’s how to use one to your advantage.
Are You Adding New Information to the Web? Or Just Summarizing?
Discover the power of original content creation and research to gain brand authority and backlinks. Learn best practices to inspire your approach.
Rows, Columns, and Beyond: Embracing the Grid and Knowing When to Let Go
As we continue to evidence so many advancements in the world of technology, it’s worth pondering: What’s the deal? Why are we so drawn to spreadsheets? And more importantly, when should we look beyond the grid?
How to Build an Effective B2B Content Marketing Strategy
Ace your B2B content marketing strategy and shine in the spotlight with these tips. Here’s how.
10 Content Planning Resources You Can Use Today
Taking a thought-out approach to content production allows you to get the results you need. These 10 resources can assist you in planning your next deliverable.
Top Menu vs. Off-Canvas: An Overview of Their Differences and Design Patterns
Both off-canvas and top menu styles are popular and important parts of web design. Find out the best ways to use these features on your brand site.
Customer Archetype: What Is It and How Do You Build One?
Create customer archetypes and elevate your brand by understanding the behaviors and personalities of your core customer segments. Here’s how.