Six Tips to Optimize Content Marketing for Conversions
Content marketing across your website, email, Facebook, Google+ and more can fuel web traffic and leads, but 66 percent of marketers struggle to align content with a conversion funnel.
Ebooks
Welcome to The Brafton Blog, where we share insights and updates on all things content marketing. From keeping up with the latest industry trends and best practices to getting a glimpse into life at Brafton, our blog has something for everyone. Our team of marketing experts are here to provide actionable tips and advice to help you drive success for your business.
Join the conversation and let’s grow together!
Financial content marketing that works: 5 ways the finance industry is winning at content
Nearly half of marketers in financial services industries say their content marketing is “ad hoc.” So who’s the other half doing?
A content marketer’s guide to creating personas
Turn your data into personas, and your personas into revenue.
2017 content marketing benchmark report
How does your site stack up against industry standards? We mined data from 181 Google Analytics accounts to establish KPI benchmarks across a swath of industries.
Penguin-proofing your site: Link Guide
Google’s Penguin algorithm evaluates and ranks (or downgrades) sites based on the quality of the references in their backlink profiles.
Content for Goals: Lead Generation
Lead generation is a top goal for marketers, and a smart content strategy turns website visitors into qualified sales leads.
Content for goals: SEO
Brafton’s Content for SEO eBook explains how to build your web presence and attract more customers with custom content.
Penguin-proofing your site: Your Link Guide
Google’s Penguin algorithm evaluates and ranks (or downgrades) sites based on the quality of the references in their backlink profiles.
Content marketing, meet Authorship
Google Authorship can help brands capture clicks, generate leads and convert web users all with rich snippets.
The Landing Page Triangle: Three Points to Landing Page Success
Landing pages are one of the most important components of your website, and these three points can help you create content that‘ fuels conversions.