Conquer the content marketing White Whale: Getting your brand’s voice and tone right
Voice might be the hardest for brands to convey to content writers, but here are questions marketers can ask to zero in on their ideal tone.
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Welcome to The Brafton Blog, where we share insights and updates on all things content marketing. From keeping up with the latest industry trends and best practices to getting a glimpse into life at Brafton, our blog has something for everyone. Our team of marketing experts are here to provide actionable tips and advice to help you drive success for your business.
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How to tell if your content makes people more likely to buy #12DaysOfContent
Marketers can measure the ROI of their content when they use Google Analytics correctly. Here are tips from our Lead Strategist.
How to use video for instant marketing wins #12DaysofContent
Video content can drive instant (and long-term) results in web marketing if brands create a strong strategy. This video explains how.
How to reach more leads with a social strategy #12DaysOfContent
Social media marketing is one of the most effective ways to reach new leads online – here are our tips for building a strategy and measuring your results.
You know you’re a content writer when…(GIFs)
What’s it like to be a writer at a content marketing agency? Just ask our editorial team!
Design tips for more conversions #12DaysOfContent
The graphic marketing strategy you create for your site can help you drive more conversions and sales.
Employee Spotlight: Meet Jesse, Graphics Production Assistant
You’re a great writer. You love taking intricate topics and making them intriguing and easy to understand. You compose topic outlines and then… something really cool happens. You get to watch your words and ideas transform into stunning visuals. This is a day in the life of Jesse Mack, a graphics production assistant in our… Weiter »
How to match content to marketing goals #12DaysofContent
We’re answering how you can create content marketing strategies that support your business goal in Brafton’s 12 Days of content series.
What to wear to look your best in marketing videos
Here are some dos and don’ts from our video team to help you look your best in your marketing videos.
Content marketing builds brand awareness for 200% more organic visits
One of Brafton’s clients shows how content marketing services can help brands kill two birds with one stone – driving traffic and increasing brand awareness.