A brief history of content marketing
From roots in colonial America to a global reach, content marketing is continuing to evolve. Learn more about the history of content marketing.
Legacy
Welcome to The Brafton Blog, where we share insights and updates on all things content marketing. From keeping up with the latest industry trends and best practices to getting a glimpse into life at Brafton, our blog has something for everyone. Our team of marketing experts are here to provide actionable tips and advice to help you drive success for your business.
Join the conversation and let’s grow together!
Your weirdness is another person’s museum
Sometimes embracing “weirdness” is the best way to connect your content with a receptive audience.
Increase conversions with these 6 modern web design trends
Subtle web design features can go a long way. Here are six design elements for your website aimed to boost your conversions.
How Lyft’s holistic marketing flank attack got me to convert in 3 days
During a weekend trip in NYC, rideshare service Lyft seemed to be following me everywhere I went, and their marketing efforts paid off. Here’s how it worked.
Typography: The unsung hero of successful messaging
How can typography impact the message your content is sending to your target audience?
Get to know the anatomy of a Google SERP
Noticed the first page of Google SERPs is a little busy? Here’s our „anatomy of a Google SERP,“ and how the features can affect your marketing efforts.
Get the full SEO picture for 2016 with these 10 free tools
The first step to boosting engagement is increasing your qualified traffic. Here are our favorite free tools for keeping your site’s SEO up to date.
8 approaches to graphics that will boost your brand’s engagement
Visuals tell a story better than text and help your content engage your readers. Here’s a look at how your graphics can boost engagement.
The content strategy that generated 17% more conversions in a quarter
Content marketing generates impressive results for companies when they build strong strategies. Here is how one of our clients increased conversions 17 percent in a quarter.
Content Questionnaire: Steve Yuen, Zipcar
We’re talking content marketing insights with Zipcar’s Marketing Specialist Steve Yuen.