Legacy

A peek into working at Brafton. Photo Slideshare from our annual holiday party in Boston.

Brand awareness is becoming a more important goal for marketers, but they need to be able to measure the results to improve their strategies.

Marketers create content to engage their prospects, but they need to measure their results with content analytics and make improvements to improve conversion rates.

In this week’s employee spotlight, Perry Robbin talks about being a content writer.

Marketers want to create web content that promotes thought leadership, but they need to know what formats work best and how to measure the results through analytics.

Where’s your web audience? Here’s an in-depth review of Brafton’s graphic on which networks are right for your social marketing.

Marketers should be focused on creating entertaining content. It’s what customers want, and it’s good for their bottom lines – here are tips to measure the value.

Online audiences are warming up to longer articles, and brands creating in-depth pieces are getting more engaged visitors and web conversions.

Brafton’s new Senior Director of Content shares her favorite types of web content and her goals for our Chicago office.

These tips to lower your site’s bounce rate can help you get more value from your traffic and engagement on content.