[Infographic] How to manage blog comments successfully: The lost art of conversation
It may be a small part of your marketing strategy, but blog comments can have a big impact on your brand engagement.
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Welcome to The Brafton Blog, where we share insights and updates on all things content marketing. From keeping up with the latest industry trends and best practices to getting a glimpse into life at Brafton, our blog has something for everyone. Our team of marketing experts are here to provide actionable tips and advice to help you drive success for your business.
Join the conversation and let’s grow together!
18 time-saving tips for the easily distracted marketer
No marketer wants to work inefficiently, but distractions and bad habits can make it hard to get organized. These time-saving tips will help get you on the path to success.
How to get people to open your emails
A major hurdle for email marketing is getting the audience to open your emails. Here’s our strategy for boosting engagement with that crucial first step.
5 steps to identify the best content to repurpose
Has your well of content ideas started to run dry? There’s a solution lurking in your blog archives: your own content.
3 steps for spring cleaning your content marketing strategy
Here are our 3 steps for spring cleaning your content marketing strategy… just in time for spring.
4 ways to apply persona and buyers’ journey insights to content planning
To get the most value from personas and buyer journeys, look for insights that apply not just to content creation, but also to your strategic content planning.
CTA Optimization Part 1: UX principles you can’t afford to forget
CTAs help build your business’s bottom line and guide users towards engaging with you brand. Here’s how to optimize your site’s CTAs.
4 ways to use buyer personas
Having buyer personas is just the first step. Explore four ways to put them to work.
Is PPC overrated? Many marketers opt for inbound strategies instead
According to HubSpot’s latest annual State of Inbound report: Both inbound and outbound marketers rank paid advertising as the #1 most overrated marketing tactic. Paid advertising has its place, especially for larger businesses, but there are many cost-effective alternatives to paid ads. HubSpot reports that “three out of four marketers across the globe prioritize an… Weiter »
Apps vs mobile web: What’s the best marketing platform for engaging your users?
Is your business right for developing an app, or should you stick with optimizing a mobile site? Here’s our breakdown of apps vs mobile web.