How Marketers Are Learning AI: Most Teams Are Still Figuring It Out as They Go
Most marketers are using AI without formal training. Explore Brafton’s survey findings on AI adoption, training programs, policies and workplace impact.
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Welcome to The Brafton Blog, where we share insights and updates on all things content marketing. From keeping up with the latest industry trends and best practices to getting a glimpse into life at Brafton, our blog has something for everyone. Our team of marketing experts are here to provide actionable tips and advice to help you drive success for your business.
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Different Types of Website Bots and Crawlers: How To Identify, Manage and Handle Them Strategically
Learn how to identify, manage and handle website bots and crawlers, including which bots to allow, throttle or block to protect performance while preserving SEO & AI visibility.
AI in Marketing: How Should Marketers Handle AI Output? Lessons From Our Survey
These Brafton survey insights reveal how marketers review, refine, and improve AI content through fact-checking, brand editing and SME expertise.
AI in Marketing: What Marketers Really Think
Find out what marketers truly think about AI. Discover how many marketing professionals love AI, how many hate it and the practical steps teams are taking.
Was ist Evergreen-Marketing, warum lohnt es sich und wie setzen Sie es um?
Evergreen-Content für Marketing & Vertrieb bleibt immer relevant und liefert Ihnen & Ihrer Zielgruppe einen ständigen Mehrwert. So können Sie direkt loslegen.
8 Ways To Improve Your Website Marketing Strategy Through Design, Content and Optimization
A website is more than a digital brochure. It’s the engine behind every modern revenue conversation, the foundation of your online presence, the very linchpin of any holistic marketing strategy! That’s why it can be so stressful when marketing teams see website traffic stall, usually because design, content or technical foundations aren’t playing nice together…. Weiter »
AI in Marketing: Who’s Using It?
Discover some fascinating results from our survey on AI use in marketing. How many marketers use AI? What tools do they use? And for what?
7 Reasons In-House Marketers Need an Agency
Think you don’t need a marketing agency? Consider how a partner could enhance and extend your current in-house marketing capabilities for the better.
Wie Sie eine SWOT-Analyse erstellen + Praxisbeispiele im Marketing
Erfahren Sie, wie Sie mit einer SWOT-Analyse erfolgreiche Marketingstrategien entwickeln. Inklusive realer Beispiele und einem gratis Template.
Same Ball, New Game: Why the 2026 Cup Changes Everything for Marketers
The unending popularity of football (or soccer) presents fruitful, indirect marketing opportunities. Here’s how to capitalize on this year’s games.