Welcome to The Brafton Blog, where we share insights and updates on all things content marketing. From keeping up with the latest industry trends and best practices to getting a glimpse into life at Brafton, our blog has something for everyone. Our team of marketing experts are here to provide actionable tips and advice to help you drive success for your business.
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There has been a lot discussion among Brafton’s marketers recently regarding repurposing content. In an effort to practice what we preach, our internal marketing team decided to take a deep dive into the data behind our larger assets to seek out a diamond in the rough in need of some polishing. And now we’re going… Weiter »
If you’re not getting the most out of your marketing automation, you might be missing the crucial element that fuels it: a robust content strategy.
Dusting off your older content and repurposing it into something new offers value in everything from SEO to thought leadership to time-saving.
Podcasting is emerging as one of the more effective thought leadership tools marketers can leverage to differentiate their brands.
What the sudden rise in popularity of Pokemon Go means for emerging trends in the marketing world and what marketers can do to stay ahead.
There will come a time when your content stops getting the traction it once did. When that day comes, make sure you know how to bring it back to life.
You put a lot of effort into video production, and if you miss the mark on the music, all your work could go to waste. Here’s how to do it right.
You’ve just landed in the city where the big trade show you’re attending this year is being held, ready to start schmoozing. In typical fashion, you’ve already plotted what shows you’re going to attend and which of those are most likely to procure leads that will convert. You’ve RSVP’d to all after hours networking events… Weiter »
It may be a small part of your marketing strategy, but blog comments can have a big impact on your brand engagement.
No marketer wants to work inefficiently, but distractions and bad habits can make it hard to get organized. These time-saving tips will help get you on the path to success.