What is Content Creation?
Content creation is the foundation of all modern digital marketing efforts. It’s defined as the process of conducting research, generating strategic ideas, crafting those ideas into high-value collateral and then promoting those pieces to a target audience. Digital content takes many forms, including web pages, blogs, infographics, videos and social media posts.
1. Content Creation &
Brafton helped Dynaway reverse a slope in website sessions, ultimately resulting in a 121% increase in organic traffic.
We helped CFGI launch a full-scale content marketing program, and the results speak for themselves.
We used SEO to achieve $30,000 in estimated traffic value for AppDirect.
2. Types of Content
Great website content writing can elevate web pages, improve site ranking and drive organic traffic.
When it works, social media marketing can feel like magic.
Web content services involve a range of marketing tasks, like content creation, promotion and optimization.
As we mentioned above, content is a broad term that can take many forms. Plus, new forms of content arise alongside new technologies. For example, the first blog appeared in 1994, while the first social media site launched in 1997. Apps like TikTok have shown marketers that there is still room for innovation when creating content.
For promoting brands, some of the most effective content formats include:
- Infographics: Best for visualizing processes or displaying statistics, infographics are valuable top-of-funnel content that provide readers with quick, actionable insights.
- Blogging: Blogs and articles often form the heart of content marketing campaigns because they are bite-sized enough for readers to consume in a single sitting while also providing the time and space to dive deeply into a particular topic.
- Podcasts: Audio formats like podcasts enable brands to add a personal touch to their web presence. Plus, they’re great for repurposing written content.
- Videos: Animations, interviews and other video content is highly engaging for both B2C and B2B customers.
- Case studies: Providing third-party evidence of your brand’s value, case studies offer decision-makers useful information.
- Webinars: This type of visual content provides your audience with detailed information on a single topic while giving viewers the opportunity to ask questions and interact with you directly.
- White papers: Another form of written content, white papers typically involve more research than the average blog article.
If you want to stand out from the crowd and appeal to more readers, add these visuals to your content marketing strategy.
Learn more about the value of infographics to a brand, from data visualization to increasing engagement.
Creative content writing is both a science and an art form.
3. Keyword Research
This 8 step guide is the result of ten years of refined keyword research processes, which have resulted in 5x page 1 keyword rankings. For experts & newbs alike.
Website content optimization is a time-efficient, cost-effective and foolproof way to directly increase your organic search rankings, revitalize existing collateral and show ROI. If only there were a handy guide.
Improve keyword rankings. Boost website traffic. Get more leads. How do you achieve all this? Here’s one way: Re-optimize your content. Learn how with our step-by-step guide.
4. The Content
Still wading through sloppy content workflows? Our step-by-step guide takes all the guesswork out of optimizing your content creation process.
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How to Come Up with New Content Ideas
Brainstorming creative content ideas is not always an easy feat. Sure, when you’re fired up about your project, you might find that ideas flow faster than you can use them. But your business should run at the same speed even when you’re feeling creatively drained.
For those times when you need to generate content ideas but you’re just not feeling it, you need a methodology for topic ideation. But beware — fatigue can lead to content creator apathy, a dangerous condition where you produce low-effort content simply to fill your editorial calendar. You want to avoid this at all costs, or your target audience could think that your brand is slipping.
As always, keep your list of business goals close at hand. Fresh content signals to search engines that your website is active and useful, and new ideas will keep your readers interested. Use every tool and channel available to discover new ways of generating ideas that push your brand to the next level.
And when you’re really struggling to get going, listen to the advice of other successful content creators. Sometimes you just need to step away from your computer and take a walk. Performing an unrelated activity can help your unconscious mind reset and approach the task from a new angle.
If there’s one rule in marketing, it’s this: Don’t make assumptions about your audience. Data can guide your content development efforts if you know how to find and interpret it correctly.
An effective content development plan is critical to your digital marketing strategy — but how do you build one?
Ever wonder where talented writers come up with their most creative content ideas? Take a look and try putting these strategies to work for your content.
Create better content and tap into newfound creativity with these content creation quotes curated from the best minds in the content marketing world.
Content Creation Tools and Templates
Content creators are only as good as their ideas — and their tools. With the right resources, you can perform better research and develop high-quality content. In addition, content templates can speed up your creation process, enabling you to spend more of your time innovating.
There are several categories of tools to consider:
- Content research tools (Google trends, BuzzSumo, etc.)
- SEO tools (MarketMuse, SEMrush, etc.)
- Planning and management tools (AirTable, HubSpot, etc.)
- Analytics tools (Google Analytics, Kissmetrics, etc.)
- Social media tools (BuzzSumo, HootSuite, etc.)
- Writing tools (Google Docs, Unicheck, etc.)
- Image tools (Adobe Photoshop, Shutterstock, etc.)
- Design tools (Adobe Illustrator, Venngage, etc.)
- Video tools (Adobe Premiere, Magisto, etc.)
- Email tools (Mailchimp, Pardot, etc.)
Do you need to have every type of tool listed above? Not necessarily … but yes. And here’s why: Content creation is one of the most important and valuable ways to grow your business; at the same time, content creators face an incredibly competitive field.
You can certainly manage a content strategy without a planning tool, but you’ll need to spend more time manually scheduling and posting your content. In the same way, you don’t necessarily need top-tier design software, but you’ll need top-notch design skills to make your visuals pop.
Even if you have a winning strategy, a competitor with better tools could still beat you. They’ll be able to move faster and get better results with less effort. Of course, digital tools can be costly — though there are free options available. Analyze your content creation process and identify your biggest barriers.
Never run out of marketing ideas ever again. That’s the goal of this post.
Here’s a big ol’ list of content creation tools, including a nod to the ones that we at Brafton use on a daily basis to provide our clients with superior content.
BuzzSumo is a research and analysis tool designed with the needs of content marketers in mind.
5. What Does the Ideal Content
Team Look Like?
Life as a web content writer is a commitment to discipline, good habits and creative self-care.
Let’s get to the bottom of what it really means to outsource content creation.
Marketing teams come in all shapes and sizes, but all great teams possess certain defining values, functions and dynamics. Let’s find out what gold-medal marketing teams are made of.
6. How Do You Know
if Your Content is Working?
All of this talk about content creation is for nothing if you don’t measure your success. You need to use analytics tools to measure the effectiveness of each piece of content you put out into the world. This will not only show you what you’re doing right but also uncover opportunities for improvement. You can always revise and re-optimize until your content performs as expected.
Keep in mind that not all metrics and KPIs are equally important, however. We’ve created a detailed guide (below) that explains how to measure your content marketing effectiveness. It’ll help you understand the difference between vanity and value, plus give you all the KPIs you need to properly analyze your content.
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7. Learn More About Content Creation
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