Legacy

Marketers looking to improve time on site and other key performance metrics should consider running site audits to improve user experience.

Marketers may think their online content sends the right message, but innovative tools like Wordles sometimes tell different stories.

June 2013 found consumers enjoy short-form social video on Instagram and Vine, but visual media fuels results across other channels, too.

Brafton’s new infographic shares stats – and case studies – demonstrating infographics can build long-term relationships with audiences.

Technology has added a scientific element to the creative process & marketers have learned data helps them build strategies for greater ROI.

When putting together a keyword strategy, content marketers must evaluate terms with high search volumes and phrases consistent with their brands‘ voice and tone.

Writing web content in tough industries can be difficult, but with a little trial and error, content marketing can be a fun way to tell branded stories on the web.

Brafton’s Jason Cook explores the value of the bounce rate metric, and advises marketers to consider alternative reporting methods to evaluate their content’s success.

Brafton highlights seven key insights from 2013 to fuel content marketing success for any brand.

Brands can create ebooks to educate and inform prospects, pushing them toward conversion.