Legacy

The way brands integrate their web content can add significant SEO value, giving search crawlers and visitors a reason to come return.

Content writers shoulder a task that is more like translation than anything else in an era that’s cultivating a global and digital language.

Online content is only as good as its title, and writers must sometimes break the rules (or play by them zealously) to catch eyes and clicks.

From keyword (not provided) to Hummingbird to Authorship adoption, insights on Sept’s content marketing trends help you stay ahead.

The social media landscape has always been an untamed frontier, but new tools are emerging that could potentially add more structure for marketing campaigns.

Keyword (not provided) makes it necessary to develop more creative metrics & content strategies for SEO, which could boost broader SEO wins.

A former radio personality explains how video has risen as one of the most important formats for sharing engaging content.

Many sites suffer from high bounce rates, but they may be overlooking simple ways to improve their most important page metrics.

Brands miss ROI with videos produced for single sales goals when they should develop marketing strategies for the whole funnel.

Effective storytelling is key when creating successful video content, but it cannot come at the expense of the writer’s vision.