Welcome to The Brafton Blog, where we share insights and updates on all things content marketing. From keeping up with the latest industry trends and best practices to getting a glimpse into life at Brafton, our blog has something for everyone. Our team of marketing experts are here to provide actionable tips and advice to help you drive success for your business.
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With coast-to-coast account management teams, synergy and communication act as a driving factor to success. For Brafton, the new year will mean a strengthened focus on key performance metrics that drive client results, as well as tightening up our onboarding and training processes to give our new strategists the tools they need to fuel customers‘… Weiter »
It’s hard to escape the song “Auld Lang Syne” during the holidays, whether you’re watching George Bailey discover life’s meaning in “It’s a Wonderful Life,” or celebrating the ball touching down with Ryan Seacrest. The song is ubiquitous in the late days of December and early January, especially right around New Years. I did not… Weiter »
It’s a New Year and there are fresh social media marketing trends that companies must consider to create cutting-edge campaigns for 2014.
Braftonians got into the cheerful spirit of the holidays at our 2013 annual party at the Boston Marriott Copley Place Hotel. Take a look through our photo gallery for a glimpse at our fun evening. Check back for the photos from our Chicago and San Francisco joint holiday party, coming soon!
Director of Account Management Jason Cook has watched the evolution of the content marketing industry during his tenure at Brafton, and he’s experienced at keeping his content strategy skills sharp in the fast-paced digital marketing landscape. As we celebrate his three-year Braftiversary, here’s a look at Jason’s journey with Brafton, and what he calls the… Weiter »
It’s a new year, which means it’s time for change. These 10 common resolutions will get you on the right foot for 2014.
As 2013 comes to a close, it’s becoming clear marketers need to develop more strategic content marketing plans for 2014 success.
It’s time to really get your feet wet with social marketing, which means putting stale language on the shelf and adopting a new vernacular.
As the content marketing industry welcomes the beginning of 2014, the message for the approaching year seems to be simple: Content marketing is most successful when fueled by a collaborative approach. There must be synergy between the content formats produced and channels published, as well as a laser focus on the alignment of production and… Weiter »
While Braftonians prepare for the holidays and the end of 2013, team members from Boston and Chicago participated in friendly face-offs to see who could find the ugliest holiday sweater to work. Take a look through our gallery and let us know which ugly sweater is your favorite.