Why you’re losing web leads without content marketing
You’re victim of a common misconception if you think your website doesn’t need custom content, because customers ARE looking for you online.
Welcome to The Brafton Blog, where we share insights and updates on all things content marketing. From keeping up with the latest industry trends and best practices to getting a glimpse into life at Brafton, our blog has something for everyone. Our team of marketing experts are here to provide actionable tips and advice to help you drive success for your business.
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You’re victim of a common misconception if you think your website doesn’t need custom content, because customers ARE looking for you online.
Brands want to create connections with new audiences, and multilingual social marketing strategies are becoming increasingly common.
Signs you work in digital marketing – straight from our content marketing strategists!
Kate is sharing what it’s like to be a content writer in Brafton’s Boston office.
Uyen Nguyen, Content Manager at Sprinklr shares her take on the digital marketing landscape, including her idea of a perfect piece of web content.
Not all viral content is created equal, and brands that want to reap the rewards of high visibility should first integrate content into a larger sales strategy.
A pet care company strikes the ideal balance with its lifestyle content that gets audience attention online and drives them back to the website for conversions.
Marketers may not have unlimited resources to promote their content on social, but there’s a lot they can do to distribute their assets.
Bad website designs: What are your biggest pet peeves? Our designers are sharing their top visual no-nos.
Case studies require time, energy, resources and effort, but the payoff is immense because of the many ways this kind of content gets its ROI.