7 Spooky infographics show “boring industries” can have fun on Pinterest
How can a B2B use Pinterest? Infographic marketing
Legacy
Welcome to The Brafton Blog, where we share insights and updates on all things content marketing. From keeping up with the latest industry trends and best practices to getting a glimpse into life at Brafton, our blog has something for everyone. Our team of marketing experts are here to provide actionable tips and advice to help you drive success for your business.
Join the conversation and let’s grow together!
Employee Spotlight: Meet Max, Sr. Business Development Executive
When asked about Max Christopoulos, Braftonians around the salesroom in Boston had quite a few praises to sing: “He’s an example of excellence,” “He’s a great multitasker” and “He’s got the voice of an angel” were just a few that stood out. As Brafton’s most tenured senior business development executive, Max has had the opportunity… Weiter »
What kind of video do you need? A guide to goal-focused video marketing
To execute a successful video marketing strategy, pick videos that map to your ROI goals. Here’s a breakdown of how formats support your sales funnel.
What makes a good content writer?
Brafton writers play a critical role in our clients’ success, and making the right choice every time we build our team is essential.
Scary social: 13 Cringeworthy brand fails of 2014
In the spirit of Halloween, here are 13 scary social media moments of 2014 – what went down, how the brand handled it – and our advice for next time.
What Makes Marketing Videos Effective? Our Director on Creativity, Investment & Message
Brafton’s Director of Video Product Perry Leenhouts on “the new Hollywood” and boring brand videos.
Content Questionnaire: Melissa Ashcraft, Wacom
Melissa Ashcraft, Senior Social Media Manager at Wacom shares her take on the digital marketing landscape, including some social media pro tips.
Employee Spotlight: Meet Max, Social Media Strategist
Max was fresh out of college when he started at Brafton. We’re talking extremely fresh – he interviewed for the job the day after he graduated from Boston College. It’s been more than a year since that fateful day when Max joined our social media team, but his next transition is bound to be even… Weiter »
Content payoff: Blog attracts qualified audience that converts 2x as often
One of Brafton’s clients saw the impact of a content marketing strategy when it started getting more qualified traffic that was converting faster.
Introducing Brafton’s Infographic: Why Content for SEO? (2015)
Marketers that want to drive results online should be creating content for SEO, but focusing on diverse campaigns that cross channels.