Welcome to The Brafton Blog, where we share insights and updates on all things content marketing. From keeping up with the latest industry trends and best practices to getting a glimpse into life at Brafton, our blog has something for everyone. Our team of marketing experts are here to provide actionable tips and advice to help you drive success for your business.
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Email marketing has a jargon all its own. From the basics like ‘opt-in’ to abbreviations like CAN-SPAM and CASL, this blog details some of the most important terms.
Mistakes are all too easy in email marketing. Broken links, list mix-ups, personalization errors, poorly chosen send times and more all serve to undermine your hard work and the trust you’ve built with your email audience. Avoiding the six pitfalls outlined below isn’t just a matter of tidying up your workflow. Each mistake chips away… Weiter »
Inspire your next send and stand out within the inbox with these 15 email marketing campaign ideas.
Reviews are vital for most customers — meaning you need to know how to ask for feedback. Use these review email templates for inspiration.
Bored of your go-to closers? For some fun and attention-grabbing inspiration, check out these hilarious email sign offs!
Want to improve your cold email subject lines? Discover best practices plus 20 examples to inspire you here.
What’s the best time to send an email to get a response? Here’s what to know, from best practices to special considerations.
Cold emailing is an art — and today, you’re the artist. Find out how to write the perfect outreach email!
Curious what HubSpot can do to let your email campaigns shine? Then you’re in the right spot. We’ll cover everything from strategy setup to analytics.
The meaning of BCC in email is simple: Blind carbon copy. But, how do you use it and when is it OK? Read on to learn more.