How to Create Great Email Content
Spice up your email marketing content by following these tips.
Email marketing
Welcome to The Brafton Blog, where we share insights and updates on all things content marketing. From keeping up with the latest industry trends and best practices to getting a glimpse into life at Brafton, our blog has something for everyone. Our team of marketing experts are here to provide actionable tips and advice to help you drive success for your business.
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7 Blueprints for Email Copywriting That Works + Examples (Infographic)
Supercharge your email marketing campaigns with these email copywriting tips.
Optimize Your Emails to Render Flawlessly in Dark Mode
Dark Mode is becoming more popular & available across devices and platforms. Can your readers see your emails in Dark Mode? Here, we illuminate the facts about this low-light look.
Email drip campaigns explained
There’s a delicate art to creating effective email drip campaigns. Here’s everything you need to know to make your next one a success.
What is a good open rate for email? Industry benchmarks, strategies and more
A high email open rate increases the number of opportunities for converting customers.
How ’not‘ to write your emails during a global crisis
Wondering how you can keep your conversation relevant while not sounding like an opportunist? Take a look at these handy tips.
Is email marketing dead?
Despite claims about its imminent demise, email marketing is alive and well.
Key tools that help manage your email marketing campaigns
Keeping multiple email campaigns organized, optimized and
7 email marketing blogs to subscribe to right now
We’re going over our favorite email marketing blogs, including a few hand-picked articles to get your reading list started.
Our best email marketing tips ever
Create subject lines that grab readers’ attention and email body copy that converts.