The 4 Biggest Challenges in AI Content Creation
Our latest AI marketing survey reveals the biggest AI content-creation challenges marketers face in 2026, from generic output to limited expertise.
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Welcome to The Brafton Blog, where we share insights and updates on all things content marketing. From keeping up with the latest industry trends and best practices to getting a glimpse into life at Brafton, our blog has something for everyone. Our team of marketing experts are here to provide actionable tips and advice to help you drive success for your business.
Join the conversation and let’s grow together!
The Evolution of Marketing (Infographic)
Take a crash course in the evolution of marketing. Explore our guide covering the history of marketing and how it has evolved over the years.
AI Policies? What Are Companies Doing in 2026?
Discover some fascinating results from our survey on AI use in marketing. How many companies have AI policies? What are the effects of these policies?
Evergreen Marketing: What It Means, Why It’s Valuable and How To Create It
Evergreen marketing and sales content stays relevant over time, delivering lasting value to your brand and audience. Here’s what you need to start.
Inside Brafton’s New Visual Media Studio: Convergence, Creativity & Collaboration
Meet the team behind Brafton’s new Visual Media Studio — a collaborative cohort of visual artists and creatives doing exceptional design and video work for our clients.
Was ist ein Advocate-Marketing-Programm? (+ Beispiele)
A good advocate marketing program turns your best customers into brand advocates. Check out these strategies to learn how it’s done.
Why Brafton Is Surveying Marketers About AI Search and GEO Right Now
At Brafton, we’re launching a survey to learn how marketing teams are truly adapting.
Marketing Needs and Wants: What Your Customers Need You To Know (Infographic)
In marketing, needs and wants are similar but distinct concepts — both are critical to creating messaging that resonates with target audiences. Learn more.
Voice Search Content Marketing Is the Future: How To Get Started
In pretty much every science-fiction media ever, there’s some sort of AI voice assistant that acts as a supporting character, antagonist or vehicle for exposition. As far as tropes go, it’s right up there with robot butlers — and while we’re still doing our own butlering (tragically), voice assistants have become an everyday reality, talking… Weiter »
What 16 Years of Consistent Business Blogging Has Taught Brafton About Long-Term Marketing Value
We’ve been blogging for 16 years — and it’s taught us some valuable lessons about building long-term authority. Here’s what we’ve learned and how you can apply it to your own blog program.