What Does “Content” Mean in Marketing? A Definition, Examples and Types
Unpack the many meanings of “content” in marketing. From blogs to memes, find out why it’s our favorite catch-all phrase and what’s behind it all.
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Welcome to The Brafton Blog, where we share insights and updates on all things content marketing. From keeping up with the latest industry trends and best practices to getting a glimpse into life at Brafton, our blog has something for everyone. Our team of marketing experts are here to provide actionable tips and advice to help you drive success for your business.
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An Updated Forecast: Marketers’ Outlook on AI in Marketing
How do marketers feel about AI’s future? Survey responses reveal optimism, concern and strong support for keeping humans in control.
Some Marketers Still Aren’t Using AI. Our Data Helps Explain Why
81% of marketers use AI but the remaining 19% tell a different story. Explore the concerns keeping some teams from adopting AI.
6 Soft Skills in Marketing Every Professional Needs To Master
Hard skills get you hired, but soft skills make you exceptional. Here are the 6 essential soft skills every marketer needs to thrive.
What OOH Marketing Means and Why It Matters
Learn what OOH in marketing means, common ad formats, examples, benefits and how out-of-home advertising fits into a modern strategy.
Was heißt B2B und B2C? Wichtige Definitionen und Unterschiede
B2B verkauft an Unternehmen, B2C an Verbraucher. Hier erfahren Sie Unterschiede & Gemeinsamkeiten und wie die Ansätze die Marketingstrategie prägen.
Pull Marketing: Examples, Tips and Best Practices To Attract More Customers
Pull marketing draws customers toward your brand by providing valuable content, such as educational blog posts or videos. Check out these other pull marketing examples.
The AI Tools Marketers Actually Use — and Why One AI Isn’t Enough Anymore
ChatGPT still leads, but marketers are increasingly building AI tool stacks. Explore Brafton’s survey on the AI platforms marketing teams actually use.
AIDA im Marketing: Klassisches Framework oder veraltetes Modell?
Wachsen Sie mit dem AIDA-Modell: Sprechen Sie Kunden in jeder Kaufphase optimal an und passen Sie das Modell an Ihre Marke an.
Experience In Digital Marketing: 7 Skills for Success in 2026 and Beyond
Looking to gain experience in digital marketing? Here’s the 2026 industry breakdown and the skills that can help you succeed in an AI-assisted digital ecosystem.