Welcome to The Brafton Blog, where we share insights and updates on all things content marketing. From keeping up with the latest industry trends and best practices to getting a glimpse into life at Brafton, our blog has something for everyone. Our team of marketing experts are here to provide actionable tips and advice to help you drive success for your business.
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Experiential marketing turns brand messages into experiences. Learn how it works, why it matters and how to create campaigns audiences want to engage with.
HubSpot’s UNBOUND wrapped up for another year. Here’s what Brafton attendees learned while chatting with marketers about content, AI, obstacles and more.
What is the degree you need to work in marketing? There are multiple to choose from! Find out here.
Brafton is heading to HubSpot UNBOUND 2026. See what to expect from the event and why we’re bringing Brafton AI Studio to the conference floor.
Earning mentions in AI search depends more than just your website. Off-site content is essential to being picked up by generative search engines.
Unpack the many meanings of “content” in marketing. From blogs to memes, find out why it’s our favorite catch-all phrase and what’s behind it all.
How do marketers feel about AI’s future? Survey responses reveal optimism, concern and strong support for keeping humans in control.
81% of marketers use AI but the remaining 19% tell a different story. Explore the concerns keeping some teams from adopting AI.
Hard skills get you hired, but soft skills make you exceptional. Here are the 6 essential soft skills every marketer needs to thrive.
Learn what OOH in marketing means, common ad formats, examples, benefits and how out-of-home advertising fits into a modern strategy.