Welcome to The Brafton Blog, where we share insights and updates on all things content marketing. From keeping up with the latest industry trends and best practices to getting a glimpse into life at Brafton, our blog has something for everyone. Our team of marketing experts are here to provide actionable tips and advice to help you drive success for your business.
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Metrics like reach and impressions will help you understand how potential customers learn about your offerings and ultimately take the first step of the buyer’s journey.
Have you tried Google Data Studio yet? It’s free, has tons of use cases and integrates with loads of other tools and applications. Here’s a primer.
Sick of the mindless remakes of every movie and TV show ever? (Looking at you superheros, Roseanne and Baywatch.) Well, it’s a smarter move than you may think, and you can do the same to your marketing.
We identified our top five 2018 articles in each category: organic traffic, social shares and referring domains. What made these 15 articles in total “the best”? We investigate.
How to use data to your advantage at every stage of the strategy and content creation process.
A scorecard helps content marketers analyze the key elements that resonate with their audience, and repeat success with each piece.
You can’t do marketing without tools. Check out some of the best SEO website analysis tools on the market and how they can propel your brand forward in 2018.
Determining the ROI of your B2B content marketing campaign helps you truly understand what’s effective, what’s lackluster and what to adjust moving forward.
Updated 2/22/18 There are a million wrong ways to measure the return on your content marketing program, and only a few right ways. Unfortunately, vanity metrics still dominate the field, and they’re perpetuated by a lack of understanding of what value truly means in digital marketing. For example, look at the chart below: Brafton has… Weiter »
Updated 2/22/18 There are a million wrong ways to measure the return on your content marketing program, and only a few right ways. Unfortunately, vanity metrics still dominate the field, and they’re perpetuated by a lack of understanding of what value truly means in digital marketing. For example, look at the chart below: Brafton has… Weiter »