Welcome to The Brafton Blog, where we share insights and updates on all things content marketing. From keeping up with the latest industry trends and best practices to getting a glimpse into life at Brafton, our blog has something for everyone. Our team of marketing experts are here to provide actionable tips and advice to help you drive success for your business.
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Understanding your website’s performance is vital, and one key metric to keep a keen eye on is the conversion rate. With the introduction of Google Analytics 4 (GA4), things have shifted considerably from the previous version, Universal Analytics (UA). For conversion rate optimization, you now focus on a conversion event rather than the goal conversions… Weiter »
These days, it’s not unusual for organizations to operate on a “freemium”-type business model. This means that, in general, a company will provide a service for free, but it often has strict limitations on features or is otherwise a “bare bones” version of the software. From there, consumers will have the option to subscribe to… Weiter »
Have you ever walked through a forest or somewhere else equally verdant (perhaps even foreboding), only to notice a well-trodden trail right through the middle of it, or off to the side? You might call that a path; a beaten path, even. A route well-traveled by many — with visual evidence to prove it. Well,… Weiter »
The higher the ROI of a marketing campaign, the bigger the hit you have. How do you know if your campaign spend was worth it? Let us show you.
Discover the inner workings of third-party cookies, from how they’re created to their impact on your audience’s online experience.
Google Analytics can be a vital tool when measuring your site’s success. With this, you can turn the metrics it measures into actionable insights.
Check out our in-depth Google Analytics 4.0 guide to learn what’s different, how to use it and what you should know before activating it.
Learn how user engagement impacts content marketing by measuring key engagement metrics on your website. Convert your analytics into insights starting now.
Learn how the right content analysis tool can help you measure and boost return on investment for your SEO marketing — and check out our list of top tools.
This sidewinding story about search intent, SERP analysis and one very confused search engine serves as a valuable SEO lesson.