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Welcome to The Brafton Blog, where we share insights and updates on all things content marketing. From keeping up with the latest industry trends and best practices to getting a glimpse into life at Brafton, our blog has something for everyone. Our team of marketing experts are here to provide actionable tips and advice to help you drive success for your business.

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06/18/25 Analytik Madelyn Gardner

6 Benefits of Marketing Analytics: Why Winning Brands Crunch Numbers

Reviewing your marketing analytics brings numerous benefits to your brand. Most important: knowing what’s working.

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06/04/25 Analytik Aleisha White

The Complete Guide to UTM Best Practices

Master your digital marketing strategy and reporting with these essential UTM best practices.

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04/30/25 Analytik Florian Fuehren

Marketing Campaign Analytics: Turning Data Into Strategic Success

Learn how to track, measure and optimize your campaigns for maximum ROI using insightful marketing campaign analytics.

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02/26/25 Analytik Jesse Templeton

What Are Marketing Metrics? Unlocking the Data Behind Your Campaigns

Discover what marketing metrics are, why they matter and how to use them to measure and improve campaign performance.

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02/20/25 Analytik Chad Hetherington

The Ultimate Guide to Overcoming HTTP 410 Errors

Learn how to fix this issue to enhance your website’s SEO and ensure a smoother user experience.

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02/18/25 Analytik Chad Hetherington

GA4 Views: What Are They and Have They Changed Since Universal Analytics?

To the chagrin of many users who rely on Google Analytics for valuable insights into their website’s performance, Google Analytics 4 (GA4) doesn’t have the same fan-favorite “Views” feature that Universal Analytics (UA) has. This change has left some wondering how to achieve the same level of detailed analysis and user interaction tracking they were… Weiter »

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