Welcome to The Brafton Blog, where we share insights and updates on all things content marketing. From keeping up with the latest industry trends and best practices to getting a glimpse into life at Brafton, our blog has something for everyone. Our team of marketing experts are here to provide actionable tips and advice to help you drive success for your business.
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In digital marketing, a conversion is the gold standard of user interaction. Technically speaking, it’s a measurement of people who have taken a particular action such as completing a purchase, signing up for a newsletter or filling out a form. But I prefer to think of it as a transformation. From passerby to audience member;… Weiter »
For marketers, Google Analytics 4 (GA4) is like a kids’ toy box. Pop open the lid and your whole world changes. Do you reach for that valuable insight first? No, wait, there’s an important user interaction metric over there. Hold on — are those search console analytics? The good news is that, if GA4 is… Weiter »
Google Analytics 4 (GA4) hat im Juli 2023 offiziell Universal Analytics (UA) abgelöst, und der Übergang verlief nicht gerade reibungslos. Wenn Sie nicht auf das neue Google Analytics umgestiegen sind, wurden Ihre Analysedaten einfach nicht mehr verarbeitet. Wenn Sie immer noch unsicher wegen des Übergangs sind oder einige Best-Practices kennenlernen möchten, um Ihre Analyse in… Weiter »
To the chagrin of many (well, at least the ones who don’t know), Google Analytics 4 (GA4) doesn’t have the same fan-favorite „Views“ feature that Universal Analytics (UA) has. But the good news is that a “new” feature in GA4, called „Data Streams,“ has effectively replaced UA’s Views while offering much of the same functionally… Weiter »
Wenn Sie im Marketing tätig sind, kann das Sammeln von Daten sich anfühlen, als wären Sie ein Kind im Eisladen. Zunächst sind Sie begeistert von der Vielfalt, aber ebenso überwältigt von den Möglichkeiten. Nachdem Sie sich eine riesige Portion zusammengestellt haben, landen Sie bei einer Mischung, die schwer zu verdauen ist. Das bereitet dann Bauchschmerzen… Weiter »
Understanding your website’s performance is vital, and one key metric to keep a keen eye on is the conversion rate. With the introduction of Google Analytics 4 (GA4), things have shifted considerably from the previous version, Universal Analytics (UA). For conversion rate optimization, you now focus on a conversion event rather than the goal conversions… Weiter »
Knowing where your website appears in Google’s search results is essential because it has a direct bearing on the performance of your digital marketing and is also a crucial sign of your online presence. We at Brafton are experts in negotiating these online seas, helping you understand the nuances of keyword rankings. Let’s investigate how… Weiter »
These days, it’s not unusual for organizations to operate on a “freemium”-type business model. This means that, in general, a company will provide a service for free, but it often has strict limitations on features or is otherwise a “bare bones” version of the software. From there, consumers will have the option to subscribe to… Weiter »
Have you ever walked through a forest or somewhere else equally verdant (perhaps even foreboding), only to notice a well-trodden trail right through the middle of it, or off to the side? You might call that a path; a beaten path, even. A route well-traveled by many — with visual evidence to prove it. Well,… Weiter »
GA4 engaged sessions are one way to measure website activity and visitor intent. Learn how to use this metric for your marketing with this guide.