CASE STUDY

How We Turned 14 Blogs into Page 1 Rankings & 200+ Backlinks for ManagedMethods

Our targeted SEO & GEO strategy drove Page 1 rankings, AI visibility and 200+ backlinks from 197 referring domains in the competitive K-12 cybersecurity space.

ManagedMethods is a cybersecurity and student-safety platform that connects with Google Workspace and Microsoft 365 to provide visibility and control over cloud environments, student activity and web usage.

Brafton does a great job of working to understand our needs and outline strategic and tactical plans to get there. They’re very flexible with our frequently changing needs, which I appreciate. You can scale them up or down, depending on what you have going on and they’re great to work with.

Katie Fritchen, VP of Maketing, ManagedMethods

THE CHALLENGE

Breaking Through in High-Stakes Search Topics

ManagedMethods needed a strategic SEO partner to strengthen its authority in two highly competitive and rapidly evolving areas: cloud services and school cybersecurity. As demand for expertise and guidance in these spaces grows, so does the volume of competing content, making it increasingly difficult to stand out in search results.

To remain visible and credible to their target audience, ManagedMethods required a more targeted content approach — one that could capture high-intent search traffic, address specific user needs and reinforce their position as a trusted voice in K–12 cybersecurity.

THE SOLUTION

SEO & GEO Strategy

Keyword research

Search Performance Briefs

Content creation

To help ManagedMethods stand out in a competitive search landscape, our SEO team developed a targeted content strategy focused on high-impact opportunities within cloud services and K-12 cybersecurity.

We began by identifying high-intent keywords and search trends relevant to school IT decision-makers, with particular attention to queries that aligned with both traditional rankings and AI-driven search features. From there, we built a strategic roadmap centered on 14 targeted blog posts designed to address specific user needs and gaps in existing content.

Each blog was guided by detailed Search Performance Briefs (SPBs), outlining keyword targets, search intent and content structure. Our writers then created authoritative content tailored to ManagedMethods’ audience, balancing technical depth with clarity to ensure relevance for educators and IT leaders alike.

We chose this authoritative blog-based approach for a couple of reasons: it helps to strengthen ManagedMethods‘ topic authority while also positioning them to capture visibility across both standard SERPs and Google AI Overviews.

THE OUTCOME

Page 1 Rankings, AI Visibility & 210 Backlinks

+14

targeted SPB blogs.

+8

blogs ranking on Page 1.

+560

average blog-attributed monthly visitors.

+210

backlinks from 197 referring domains.

+32

Google AI Overview citations.

Our focused content strategy delivered measurable gains in visibility, traffic and authority.

So far, ManagedMethods has seen eight of the newly developed blogs reach Page 1 rankings. Additionally, the content has earned 32 new Google AI Overview citations, further expanding visibility. Combined, our blog content is already generating an average of 560 new monthly visitors to ManagedMethods’ website.

Beyond rankings and traffic, our strategy also significantly strengthened the client’s Domain Authority. The blogs have generated 210 backlinks from 197 referring domains (and counting), reinforcing ManagedMethods’ credibility in cloud services and K-12 cybersecurity.

Now that’s a meaningful increase in discoverability and competitive position!

Our ongoing partnership with ManagedMethods, specifically how we’re handling content strategy, highlights how targeted, high-quality content can deliver measurable results across rankings, traffic and authority — even in highly competitive industries.

Want to see what targeted content could do for your brand? Let’s talk.