Welcome to The Brafton Blog, where we share insights and updates on all things content marketing. From keeping up with the latest industry trends and best practices to getting a glimpse into life at Brafton, our blog has something for everyone. Our team of marketing experts are here to provide actionable tips and advice to help you drive success for your business.
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YouTube is becoming a major source for AI search results. Learn how to optimize video content for GEO and improve AI visibility with metadata, transcripts, timestamps and more.
Google is expanding links, citations and source visibility within AI Overviews and AI Mode. Here’s what the latest AI search changes mean for marketers.
Learn what revenue per page is, how to calculate it and why it’s becoming a key metric for measuring content performance.
Stop wasting time on low-impact SEO fixes. Learn how to turn audit data into prioritized insights that actually drive performance.
Ever wondered why your content doesn’t rank — even if it’s good? Get actionable SEO guidance and a downloadable checklist from Brafton’s experts.
More users are asking AI assistants and LLMs for help rather than Googling. We look at the stats and break down what it means for your marketing funnel.
SEO for automotive is key for local-level visibility for dealerships and repair shops. We show you best practices that’ll help you find the right clients.
Learn what content chunking is, why it matters for SEO and AI search and how to structure content for better visibility and engagement.
High-quality video is a direct path to AIO citations, making YouTube a valuable addition to your 2026 marketing content strategy. Here’s how to do it well.
Construction company SEO explained: benefits, costs and strategies to boost visibility, rankings and generate more qualified leads online.