Welcome to The Brafton Blog, where we share insights and updates on all things content marketing. From keeping up with the latest industry trends and best practices to getting a glimpse into life at Brafton, our blog has something for everyone. Our team of marketing experts are here to provide actionable tips and advice to help you drive success for your business.
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We just wrapped up our latest webinar, “Winning Strategies for SEO, GEO & AI Visibility,” hosted by Philip Weafer, Associate Vice President of SEO at Brafton, and Adam Barber, Chief Commercial Officer at Brafton. It was a great session with more than 130 people attending — many with excellent questions for our hosts! In this… Weiter »
AI is reshaping search. Learn what to expect from our upcoming SEO, GEO and AI visibility webinar and why modern search requires a broader strategy.
Read on for the latest information on Google’s core update in May 2026 and how websites may be impacted by AI search visibility and ranking volatility.
Why do some businesses dominate local search while others disappear? Learn the local SEO factors that actually drive visibility and leads.
Erfahren Sie alles über KI-Sichtbarkeit und wie Sie dafür sorgen, dass LLMs Ihre Marke im Jahr 2026 erkennen.
Erfahren Sie, warum die Domain-Authority sinkt und wie Sie sie steigern können. Wir teilen mit Ihnen Tipps zur Verbesserung Ihrer Backlink-Strategie.
These 9 common SEO mistakes, from broken links to keyword stuffing, are easy to make and could be costing you. Here’s how to fix them.
Is SEO the best strategy for your business? Discover the key pros and cons to make an informed decision for growth.
Learn how ChatGPT’s new self-serve Ads Manager works, its targeting capabilities, key benefits for brands and how to launch your first AI-powered ad campaign.
YouTube is becoming a major source for AI search results. Learn how to optimize video content for GEO and improve AI visibility with metadata, transcripts, timestamps and more.