Welcome to The Brafton Blog, where we share insights and updates on all things content marketing. From keeping up with the latest industry trends and best practices to getting a glimpse into life at Brafton, our blog has something for everyone. Our team of marketing experts are here to provide actionable tips and advice to help you drive success for your business.
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Inbound marketing is taking the place of traditional advertising, as it has proven to be more cost-effective and better at serving customer intent. But a cohesive inbound marketing strategy requires top-to-bottom integration of multiple content creation and distribution channels, which not all marketers have perfected.
Want to give your patients valuable information? A good marketing strategy can start the conversation.
Technical SEO is like engine maintenance for your website. You won’t get very far without it. What happens on the backend of your site doesn’t stay on the backend.
Nearly two-thirds of B2B buyers would exchange their contact info for an eBook. If that’s not reason enough to ramp up your eBook production, we don’t know what is.
Search engine optimization is an ever-evolving practice. As Google makes continuous improvements to its machine-learning algorithms and low-quality content is demoted in SERPs, how does one create the best content possible?
How Brafton helped strengthen ViewSonic’s brand using custom illustrations, infographics and authoritative written content.
A step-by-step guide on how to engineer newsletter ROI from scratch.
We used SEO and content creation to get Quench on Page 1 for dozens of keywords, and the traffic just keeps pouring in.
A story about how Brafton helped a software company uncover site crawlability issues, and start ranking on Page 1 for important keywords.
How we used great site design and SEO to help Clemens Food Group bring home the bacon.