Welcome to The Brafton Blog, where we share insights and updates on all things content marketing. From keeping up with the latest industry trends and best practices to getting a glimpse into life at Brafton, our blog has something for everyone. Our team of marketing experts are here to provide actionable tips and advice to help you drive success for your business.
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Content marketing is vital in today’s marketing toolkit. However, the content itself needs to be displayed and treated properly to successfully attract your target audience. Read on to discover best practices and learn how to make the most of your content marketing spend.
The experts at SMX East shared insight on how to make SEO content marketing Panda-friendly to boost search rankings and prospect engagement.
Maximize the reach of your content marketing efforts by taking simple steps to encourage social users to share. Your content will gain more exposure in search and social channels and as one of Brafton’s clients shows, social traffic is sometimes better traffic.
At this week’s SES San Francisco conference, search experts have offered some great insight on how you can drive links to your site.
A CEO of a company recently came to Brafton with some post-Panda woes, and after putting some content marketing strategies in place, we’ve seen the site’s traffic climb.
Would a „Dislike“ button be a complete content marketing nightmare, or can you see potential advantages from this type of feedback? We explore the potential value of negative ratings alongside positive ones in this marketing blog.
Google+ is quickly proving its worth as a social traffic driver, and a look at our data suggests the network is especially worth marketers‘ time because of the quality of the traffic it delivers.
As we await the official launch of the Google+ business platform, here are five ways Google+ could impact search and social marketing.
With any content marketing strategy, measuring ROI can be difficult and confusing. We outline three free tools to help identify your most valuable content pages and gain directional insight on further marketing investments.
Here are some insights and tips to get the right Twitter followers.