Welcome to The Brafton Blog, where we share insights and updates on all things content marketing. From keeping up with the latest industry trends and best practices to getting a glimpse into life at Brafton, our blog has something for everyone. Our team of marketing experts are here to provide actionable tips and advice to help you drive success for your business.
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The recognition of MVPs across our editorial department is not only a reflection of some of our most talented staff, but also those who have set themselves apart in terms of consistent results for our clients and standout leadership within their teams. The second installment in our three-part series highlights this year’s top writer: Nick… Weiter »
Brafton’s March Social Madness campaign is down to the final four. Read this blog-off, then vote on Twitter or Facebook for the marketing championship.
Brafton’s March Social Madness campaign has advanced to the final 4. Read this blog off and vote for your favorite social network.
With experience in journalism and executive recruiting under her belt, Tressa Sloane made the decision to move to Boston in 2012, conveniently at the same time as Brafton was seeking a new writer’s perspective on the editorial team. Tressa’s background made her a prime candidate to write on Brafton’s business desk, but also allowed her… Weiter »
Content marketing is about creating materials that are truly for your customers, but too many brands miss the mark with SEO plays or self-serving brand collateral.
Content ROI is a mystery for many marketers, but it doesn’t have to be. A Brafton client shows how event tracking provides conversion data.
In the past two years, Brafton’s editorial staff has more than doubled in size, with new and skillful writers, video producers and designers onboarding nearly every month. While we value our full team’s hard work, CEO Richard Pattinson has started the tradition of recognizing the MVPs across the three related departments (editorial, graphics and video). The honorees reflect… Weiter »
First a news and content writer on Brafton’s editorial floor, and later a Quality Standards analyst, Alex is known for delivering clean and humorous copy, as well as his keen eye for copy errors. During his time as an analyst he managed products that encompassed the entire editorial department and his organization and attention to… Weiter »
In our version of March Madness, readers voted for the social network that’s best for marketing goals.
Yahoo recently announced it will no longer allow visitors to log into sites and apps with their accounts from Google or Facebook.