Welcome to The Brafton Blog, where we share insights and updates on all things content marketing. From keeping up with the latest industry trends and best practices to getting a glimpse into life at Brafton, our blog has something for everyone. Our team of marketing experts are here to provide actionable tips and advice to help you drive success for your business.
Join the conversation and let’s grow together!
What’s the quickest way to mess up your B2B2C marketing content? Writing to the wrong audience. In business-to-business-to-consumer (B2B2C) marketing, it’s all too easy to write copy with end customers in mind. However, your goal is to win over the business leaders who serve those people. Let’s look at the who’s-who of B2B2C marketing, how… Weiter »
Creating good marketing content is a surprisingly nuanced process. Writing content for the web might seem straightforward at first, but sitting down in front of a blank Google document can be intimidating. The more you think about content marketing, the more complex it becomes. After all, the articles you produce will ideally achieve several objectives…. Weiter »
Stop me if this sounds familiar: You’ve been struck by the perfect idea for a new piece of content and started to put your (metaphorical) pen to paper. With a few hours of writing under your belt, you step back to see what you’ve written. As you begin proofing the next great content marketing thinkpiece,… Weiter »
Fluffy phrases are the empty calories of content creation. They might bulk up your word count, but they starve your message of meaning. A dollop of fluff might be a minor distraction to readers — but too much can quickly tip the scales. Verbosity can make your copy unreadable, untrustworthy and even spammy. What Makes… Weiter »
Welcher dieser beiden Sätze begeistert Sie mehr? Sofern Sie nicht gerade mit Vollwertkost beginnen, freuen Sie sich wahrscheinlich eher über den zweiten Satz. Und warum? Er spricht Sie direkt an. Er bietet Ihnen ein Traumszenario, in dem Sie persönlich jeden Tag Zugang zu dekadenten Leckereien haben. Der erste Satz handelt von irgendwelchen Marketing-Fachleuten, die Sie… Weiter »
Social media is an ever-changing beast — from rebrands to new platforms (I’m looking at you BeReal), it can be hard to keep up. But it doesn’t always have to be that way. For example, LinkedIn has remained a mighty force in the online professional networking game. So how do you harness that networking power?… Weiter »
There’s no place for sloppy copy in your digital marketing. It wastes your reader’s time. It erodes the trustworthy, authoritative brand your team has worked so hard to establish. And it’s kind of embarrassing if you’re a professional who wants to create work you’re proud of. Whether you’re an up-and-coming content writer or an experienced… Weiter »
“Fake it ‘til you make it.” It’s good advice for content marketers… until it isn’t. Although a touch of faux confidence might lend an authoritative tone to an email blast, leaning on sensational statistics you found under clickbait headlines can quickly erode the credibility of your content. Thanks to factors like social media, digital self-publishing… Weiter »
Looking for the best when it comes to white paper writing services? Discover the difference between working with a freelancer versus an agency.
You may be a copywriter without even knowing it. Here are nine major types of copywriting you can use for your next marketing strategy.