Content Writing

Successful white papers need to be both sales tools and educational resources – Here’s how to maintain a delicate balance between these objectives.

This is how an ecommerce company worked with Brafton to increase its brand presence online through a custom blog content strategy.

Here’s one strategy that can help you keep your blog calendar full of in-demand content ideas for consistent marketing results.

Companies have bought into the idea of content marketing. Here’s how companies can build strategies for long-term success.

Content marketing must be correct and clear to be effective. Here are some tips for staying in the 30% of highly successful brands.

A visual content strategy helped one of Brafton’s customer build brand awareness and increase its social following.

Writers who join Brafton’s team are in the driver’s seat of their career – choosing the path that best suits their strengths and skills. For Matt Kaplan, that path has been climbing the ranks to editing in Chicago. Hollie Conroy found she loved dissecting a diverse range of topics and joined our editorial research team. Some… Weiter »

Just as authors use certain tools to build their characters, you, too, can use the right language to build your brand. Here’s how.

Successful content marketing means mastering and voice and finding a common language to communicate with highly targeted audiences.

Successful content marketing means mastering and voice and finding a common language to communicate with highly targeted audiences.