The XYZs of generational marketing
Understanding generational marketing’s role in your brand can help you make smarter business decisions.
Welcome to The Brafton Blog, where we share insights and updates on all things content marketing. From keeping up with the latest industry trends and best practices to getting a glimpse into life at Brafton, our blog has something for everyone. Our team of marketing experts are here to provide actionable tips and advice to help you drive success for your business.
Join the conversation and let’s grow together!

Understanding generational marketing’s role in your brand can help you make smarter business decisions.
Your sales and marketing strategy is how your business targets, reaches, engages, influences and converts leads with digital marketing.
Do you really control your purchasing decisions? Or are marketers using psychology to coax you without you even knowing? Or both?
Content creates value for buyers before they make a purchase, endearing them to your brand.
Hitting or building the links? Consider how different content types resemble the various clubs that comprise a golf bag, and how marketers can use each for a unique purpose.
Is your strategy stuck in the past? Here are 5 tactics you can prune for an updated content marketing plan this year.
If you’re serious about your customers, it’s time to take things to the next level with customer relationship marketing.
Marketing may not have come to mind when you watched „Monty Python and the Holy Grail,“ „Life of Brian“ or „The Meaning of Life,“ but these acts are full of lessons we can draw from. Don’t believe us? Read on to see Monty Python-inspired content marketing wisdom.
What are your thoughts on marketing doomsdayers? Have we reached a pinnacle or pit of marketing options?
We’ve collected a list of the best books on marketing, so you can stop searching and start learning how to create content that supports your business goals.