Welcome to The Brafton Blog, where we share insights and updates on all things content marketing. From keeping up with the latest industry trends and best practices to getting a glimpse into life at Brafton, our blog has something for everyone. Our team of marketing experts are here to provide actionable tips and advice to help you drive success for your business.
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Marketing technologists curate the technology vision of marketing departments, guiding other marketers in the selection, use and support of tools like marketing automation platforms.
Take advantage of these surefire B2B lead generation strategies to fill your sales funnel with more qualified leads than ever.
Media asset management is the process of using software to control multimedia files, including images, videos and interactive assets.
Smarketing is a terrible word that describes a really great thing: sales and marketing alignment.
MQLs are the reason we do this thing called marketing. Here’s how to find them.
Sales funnel, Flywheel, hourglass – which is right for your business? Find out here.
Think content marketing isn’t for the highly-regulated finance industry? These 5 brands prove content is part of a successful strategy.
Agility and flexibility will help see you through the uncertainty ahead.
We’ve compiled a list of our priorities for the coming months that you can use as a possible template for your own path forward.
B2B companies with long sales cycles need leads, and lots of them. Here’s how we delivered those leads for one of our clients in IT.