Pursuing Thought Leadership Amid an AI Avalanche: Downsides, Don’ts and Overcoming Challenges
Becoming a genuine thought leader in the AI era has its challenges, but these tips can help you outshine the rest in your pursuit of authenticity.
ai german
Welcome to The Brafton Blog, where we share insights and updates on all things content marketing. From keeping up with the latest industry trends and best practices to getting a glimpse into life at Brafton, our blog has something for everyone. Our team of marketing experts are here to provide actionable tips and advice to help you drive success for your business.
Join the conversation and let’s grow together!
Social Proof in the AI Era: How You Shouldn’t Use AI + What You Can Do Instead
AI can easily fake social proof, and that’s a problem. Here’s how you should never use AI for success stories, with ethical options and use cases to explore instead.
Looking for a New AI Tool? Try These Copysmith Alternatives
Copysmith AI is a solid tool to have in your belt, but alternatives are out there if you’re looking to switch things up. These are your top choices.
August AI Roundup & Rundown: Google’s AI Mode Goes Global, AI Investment Nets No Return and a Bubble Bound To Burst?
August marked a palpable shift in public opinion on AI, triggered by GPT-5’s release. Read all about that and more in this month’s AI Roundup & Rundown.
Best HyperWrite Alternatives for Smarter AI Writing in 2026
Explore top HyperWrite alternatives, compare features, benefits and tips for choosing the right tool in 2025.
The Viral AI Tamale Ad: Why It Worked Despite Distaste For AI Ads (+ What You Can Learn From It)
This viral AI-generated tamale ad made waves on social media despite a general distaste for AI-created video. Here’s what marketers can learn from its success.
Everything To Know About Generative AI vs. Other Types of Artificial Intelligence
Not all AI is created equal. We walk you through traditional and generative AI, unique characteristics and ideal use cases.
Your New Gatekeeper Is an AI: Why ‘Share of Model’ Is the New Metric You Can’t Ignore
Share of Model is the AI era’s new metric. If you’re not training the bots to love you, you’re training them to forget you.
OpenAI Announced GPT-5 — How Much Bigger & Better Can It Get?
GPT-5 is here, and OpenAI has big claims. Here’s what you can expect from the newest iteration of the leading model, and what marketers can expect from it.
Mad Men to Machine Men: AI’s Grand Entrance Into Advertising
Will your next ad campaign be built by robots? We break down seven real AI ad examples, plus the tech trends making it all happen.