Welcome to The Brafton Blog, where we share insights and updates on all things content marketing. From keeping up with the latest industry trends and best practices to getting a glimpse into life at Brafton, our blog has something for everyone. Our team of marketing experts are here to provide actionable tips and advice to help you drive success for your business.
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Is SEO really dead? The quick answer is no. The long answer is no, but it is changing. Read up on the current state of SEO, GEO and AI search optimization.
Agentic AI is here, and for some marketers, it’s already reshaping roles. Here’s why training, governance and strategy matter more than ever.
ChatGPT and Perplexity are more similar than they are different… or are they? We compare features, pricing, strengths, weaknesses and more so you don’t have to!
Is “AI-free” a useful promise or a confusing label? Explore how positioning can effect trust, when it creates trade-offs and why clear AI policies matter more than labels.
Learn what AI orchestration is, how it works and why it’s key to scaling AI agents. Compare top tools, real-world use cases and implementation tips.
AI agents are officially entering the mainstream. Here’s everything you need to know, including how they work, what they do and use cases for marketers.
Anthropic filed for an IPO, becoming one of the first major generative AI startups to do so. Here’s why it matters and what enterprise marketers should know.
Explore GEO vs. SEO, including their similarities, differences and why GEO is evolving alongside SEO instead of replacing it in digital marketing.
Discover what agentic AI is, its key components, benefits, challenges and real-world applications. Learn how businesses adopt agentic AI systems today.
May’s biggest AI marketing news: ChatGPT opens self-serve ads to everyone, and Google rolls out massive AI Search and advertising updates.