Welcome to The Brafton Blog, where we share insights and updates on all things content marketing. From keeping up with the latest industry trends and best practices to getting a glimpse into life at Brafton, our blog has something for everyone. Our team of marketing experts are here to provide actionable tips and advice to help you drive success for your business.
Join the conversation and let’s grow together!
When you imagine a toolshed, buckets probably aren’t the first thing that comes to mind. Hammers, wrenches, screwdrivers — these tools make sense. And sure, maybe one bucket makes the cut. But multiple buckets? Not so much. That is, unless, you’re talking about a content marketing toolshed. In that case, the humble bucket is not… Weiter »
Two heavyweights enter the ring. In one corner, we have social media marketing — renowned for lightning-fast jabs and real-time engagement. And in the opposite corner, there’s content marketing, with a reputation for storytelling hooks and long-term results. How do you crown a champion? For most businesses, it’s not that simple. Deciding between one strategy… Weiter »
Discover how you can supercharge your organic lead generation efforts with these helpful tips and tricks.
Whether you’re a seasoned marketer or just starting out, understanding Substack can unlock new possibilities for your brand’s content strategy. In this comprehensive guide, we’ll delve into what Substack is and how it differs from traditional blogs. Plus, we’ll cover who should and shouldn’t use it and how to leverage it in your marketing efforts…. Weiter »
The greater your brand awareness at a given point in time, the more people will likely search for your brand. Consequently, you’d expect to see an increase in branded search impressions (and possibly clicks) in Google Search Console. But have you ever tried to figure out how different marketing channels affect branded search impressions? It’s… Weiter »
What does it mean to run a large-scale enterprise marketing program? What’s so unique about enterprise marketing? How do you get the most out of content marketing within a bureaucratic setting?
Wondering what you should prioritize for your SEO strategy? Or just looking for a way to set up an SEO campaign? We’ve got you covered.
Here’s everything you need to know about creating a successful content development strategy.
In the modern dental industry, the competition isn’t just about which practice has the best service, the most advanced equipment or the most convenient office hours. As the digital transformation takes hold, it’s all about online visibility. Digital marketing is quickly becoming the cornerstone of patient acquisition, replacing word of mouth as the most common… Weiter »
Discover the key benefits of incorporating predictive analytics in marketing for your business and how this data speeds your sales cycle.