How We Built Event Buzz With a Goosebump-Giving Conference Video
Event videos occupy a unique space in marketing. They need to generate awareness and excitement, communicate key event details and, most importantly, convince prospective attendees that this is an event they cannot afford to miss.
When Newforma approached Brafton with a last-minute request for a promotional event video, those objectives were front and center. Working within a tight timeline, Greta Gonzalez, Senior Animator at Brafton, quickly transformed the client’s vision into a polished, high-energy video that captured both the value of the event and the enthusiasm surrounding it.
Check it out:
Despite the compressed schedule, the project was completed ahead of deadline, giving the Newforma team ample time for review and distribution. The final video successfully delivered the impact the client was looking for, helping build anticipation while earning praise from key stakeholders.
When the final cut was presented to Newforma’s executive team, the response spoke for itself:
Freakin’ awesome. Just showed it to our exec. They got goosebumps. Great job!
— Victoria Salvador, Vice President of Marketing, Newforma