Why did my Domain Authority go down? And other top Domain Authority questions answered

Domain Authority is the mysterious metric digital marketers aim to increase – but how? Domain Authority isn’t an official ranking factor for search engines – but it’s a metric that marketers aim to understand and manage anyway.

So what is DA anyway? And what makes it go up or down?

Read this eBook to get answers to 27 questions about DA, including:

  • What Domain Authority is, and who decides how it’s calculated.
  • How DA is measured, and why you should care.
  • What backlinks have to do with DA.
  • How SEO impacts DA.
  • What you can do to keep your DA strong.

The internet is a big place. Domain Authority is one way to prevent your site from getting lost in the noise.