The HR Industry Content Marketing Benchmarks for 2022

How are your content marketing efforts measuring up to competitors? As an HR professional, you’re well aware of the critical role that content marketing plays in your business growth strategy. But how do your efforts compare to those of competitors, and how does your agency’s performance stack up across industry averages?

You’ve got questions, and we’ve got answers.

We divided the websites we were studying into two categories based on the amount of organic web traffic they received. Then we generated an in-depth report covering the top 3 questions our HR clients most frequently ask:

1. How does our SEO performance compare to our competitors?

2. Which keywords should we be targeting?

3. What type of content are our competitors creating?

From establishing benchmarks to developing your next marketing campaign, you’re sure to find plenty of valuable metrics in our comprehensive report. Get started by downloading the study now.