Reboots & revivals: What ‚A Star is Born‘ teaches us about content optimization
Lady Gaga not included.
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Lady Gaga not included. Major studios are releasing fewer and fewer movies each year. And that’s a template marketers could follow as well.
Instead of creating brand-new content, brands should place more of their time re-optimizing older posts and maximizing the investments they’ve already made. It’s what the film industry does, as evidenced by „A Star Is Born,“ a movie that was originally released in 1937, then rebooted in 1954, 1976 and 2018.
Download our eBook to learn:
- Why rebooting older content is a less risky proposition.
- How re-optimizing content can provide higher long-term ROI.
- Why B2B and B2C brands now view marketing as a revenue center, not just another channel.
- How the evolution of media and technology has influenced consumption, attention spans and investment strategies.
- How to make your ROI evergreen: a perennial addition to your bottom line.
- Why it takes more than 100 days for online content to reach its full ranking potential, and what to do about it.
Oscars not guaranteed.