8 ways to find white paper topics your audience wants to read

Hint: You’ve already done most of the work. How do you engage middle-of-the-funnel prospects? How do you differentiate between blog topics and white paper topics?

These are some of the questions that are top of mind for marketers, and that’s why we created this guide.

Download our latest guide to learn:

  • Which ideas are best represented as blogs vs white papers vs eBooks.
  • Why you may be putting too much spend in the bottom of the funnel.
  • Easy, intuitive ways to generate white paper ideas – and then execute on them quickly.
  • How your sales team may be your best source of hyper-relevant ideas.
  • How to mine social media commentary and industry forums for hot topics.
  • How to pair your white paper with other marketing assets for max exposure.
  • How to distribute your white paper across several channels.

We spell white paper as two words and we’ll never back down on that.