16
Page 1 Rankings for Commercial Terms.
6,700
Boost in Organic Page Views YoY.
110
Additional Leads YoY.
Here’s a common paradox in B2B SEO marketing:
You’re a global brand, so you target tons of general queries applicable to anyone facing the challenges you solve, regardless of where they’re located. BUT — you know that your customers are searching for local terms, related to the exact city in which they live or work.
How do you balance both?
THE CHALLENGE
Local SEO at a Global Scale
Crews Control is a company of top-notch videographers. They have teams all over the world, so if you need to shoot a product demo in Paris or an SME interview in Indianapolis, they have you covered.
They need to be globally recognized and respected, but locally findable.
THE SOLUTION
Local SEO.
Landing pages.
Blog posts.
Custom illustrations.
Here’s what we did:
- Maintain their global presence: With SEO targeted at informational queries.
- Target high-intent, local queries: By creating content for dozens of city-specific conversion landing pages.
- Jump-start their global “local” campaign: With PPC ads targeted at priority city pages.
- Nurture prospects who engage with these initiatives: Using email drips that guide them through the sales funnel.
THE OUTCOME
Big and Global Traffic Gains
16
Page 1 Rankings for Commercial Terms.
6,700
Boost in Organic Page Views YoY.
110
Additional Leads YoY.
Global campaigns with local focuses are inevitably large and complex, but they pay off big-time. So far, Crews Control has achieved:
- Page 1 rankings on target SERPs for more than one-third of their local SEO pages (16 pages in total).
- Nearly 7,000 new sessions from organic and paid efforts over the past year.
- Most importantly: 101 additional qualified leads through organic and paid effort, over last year.
Below is a chart showing every Page 1 ranking we earned for local, commercial intent keywords:
If you’re the type of brand that should be thinking globally but optimizing locally, we know how to achieve success.
We’ve done it for Crews Control (and theirs is an ongoing campaign). And we can do it for you.
More Case Studies
Helping Crews Control Think Global With Local SEO
The Perfect Content Marketing Cocktail for Lanshore
How We Made Webex’s Blog Go
