Welcome to The Brafton Blog, where we share insights and updates on all things content marketing. From keeping up with the latest industry trends and best practices to getting a glimpse into life at Brafton, our blog has something for everyone. Our team of marketing experts are here to provide actionable tips and advice to help you drive success for your business.
Join the conversation and let’s grow together!
Brendon Cottreau is Director of Account Management at Brafton. He is a proud Bostonian and alumnus of Boston College (GO EAGLES!). When he’s not helping clients uncover the next big thing in digital marketing, he can often be found on the links or front row at a rock show.
Christina Mowry is a Content Marketing Strategist at Brafton. When she’s not creating and reporting on strategies for her clients, she’s probably watching The Office on repeat and counting down the days until the Patriots play again.
Joe D’Angelo is an Associate VP of Account Management, overseeing Brafton’s Chicago and San Francisco account management teams. The Chicago native is passionate about content marketing, creative strategies and delivering results.
Erin Balsa is the Managing Editor in Boston. When she’s not spending an entire hour feeding her son one meatball, she enjoys reading a novel over a gin and tonic, watching reruns of The Middle and sleeping through the night.
Allyson is a Lead Strategist on the Account Management team. She’s a Northern California girl turned Bostonian, which could explain why she believes iced coffee is acceptable year-round. Her passions include traveling, running, and creative storytelling through advertising.
Caroline is a Content Marketing Strategist in Boston. When she’s not providing her colleagues with banana-centric baked goods and providing insights to her clients‘ digital strategies, she can be found dancing in a squat rack to Years & Years while wearing a Friend of the Pod shirt.
Mike O’Neill ist Autor, Redakteur und Content-Manager in Chicago. Wenn er nicht ein wachsames Auge auf Braftons redaktionelle Inhalte hat, spricht er vor, um den nächsten Ken-Burns-Dokumentarfilm zu kommentieren. Alle Buzzwords sind seine eigenen.
Jeff Keleher is a writer and editor at Brafton. A man of simple tastes, he enjoys playing guitar, playing video games and playing with his dog – sometimes all at once. He still hasn’t gotten over Illinois‘ loss in the 2005 NCAA National Championship game, and he probably never will.
Jess initially joined Brafton as a content writer in 2013, and since then, has held numerous positions in our Editorial, Consulting, Project Management, and Account Management teams. Jess now oversees a team of project managers, as well as our Customer Success Management and Data Processing teams. When not overseeing Production Operations, Jess enjoys everything the Big Island of Hawaii has to offer, including camping, snorkeling, tropical cocktails, and paddle boarding (not necessarily in that order).
Ben Silverman is Brafton’s Marketing Writer. His writing experience dates back to his time reviewing music for The UMass Daily Collegian at UMass Amherst. Ben joined Brafton with a background in marketing in the classical and jazz industries. When he’s not writing, he’s playing drums, guitar, or basketball.