Brafton Labs
At Brafton Research Labs we’re on a fact-finding mission. We examine content marketing. We experiment with user data. We engineer content you can actually use..
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The 4 Biggest Challenges in AI Content Creation
Our latest AI marketing survey reveals the biggest AI content-creation challenges marketers face in 2026, from generic output to limited expertise.
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AI Policies? What Are Companies Doing in 2026?
Discover some fascinating results from our survey on AI use in marketing. How many companies have AI policies? What are the effects of these policies?
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Marketing in the Age of AI: Who’s Leading the Charge?
Learn about who uses AI in marketing and how they utilize tools for better outcomes.
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Considering ‘Experience’ in a Post-E-A-T World (Updated Study for E-E-A-T) [Infographic]
In Sept. 2022, I published my year-long study on E-A-T, wherein I evaluated 647 SERPs, took notes, and drew conclusions about how organizations could establish
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The Results Are In: Most Marketers Prefer Remote Work — But It’s Not Perfect
How do marketers feel about remote work? Our surveys uncover some fascinating data about flexibility and provide a few tips along the way.
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61% of B2B Marketers Are Using TikTok: Survey Results (Infographic)
We asked 100 B2B marketers about their TikTok use (or lack thereof) to discover if it’s the right move for advertising professionals. Here’s what they
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